Brand Activism: From Purpose to Action

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Christian Sarkar and I have just published Brand Activism: From Purpose to Action (IDEA BITE PRESS, November 2018) “Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a bigger difference with […]

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My Adventures in Marketing: The Autobiography of Philip Kotler

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  Marketing is about identifying and meeting human and social needs.  One of the shortest definitions of marketing is “meeting needs profitably.”  The American Marketing Association offers the following definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at […]

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The Relationship between Marketing and Capitalism

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  People often ask me: “You are known as a marketing guru. Yet you just published a book called Confronting Capitalism. How is it that a marketing expert is writing about Capitalism?” I usually give two answers. First, I am a Ph.D. economist and I have spent many years studying how markets and marketing works. Marketing is […]

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